Grow Smarter on YouTube - With Strategy That Gets Results
Shortcutting your route to rapid growth.
You don’t need more effort - just clarity, direction, and expert insights shaped by 500M+ views.
Grow Smarter on YouTube - With Strategy That Gets Results
Shortcutting your route to rapid growth.
You don’t need more effort - just clarity, direction, and expert insights shaped by 500M+ views.
Grow Smarter on YouTube - With Strategy That Gets Results
Grow Smarter on YouTube -
With Strategy That Gets Results
Shortcutting your route to rapid growth.
You don’t need more effort - just clarity, direction, and expert insights shaped by 500M+ views.
Grow Smarter on YouTube - With Strategy That Gets Results
Shortcutting your route to rapid growth.
You don’t need more effort - just clarity, direction, and expert insights shaped by 500M+ views.
Trusted by creators like:
Ali Abdaal
6.3M subscribers
DRIVETRIBE
2.8M subscribers
Driver61
1.2M subscribers
High Performance
560K subscribers
OVERDRIVE
500K subscribers
The Late Brake Show
707K subscribers
Live The Dash
305K subscribers
World of JCC
240K subscribers
Matt Amys
130K subscribers
Callum McIntyre
YouTube Strategist
Hey! 👋
After working behind the scenes at two industry-leading YouTube channels (1.7M subs+), I know what it's like to be stuck when creating YouTube content.
You sit down to ideate, edit or package and have no clear direction for what will work. That's why I developed a clear process to use data to inform what I should create.
The process has worked for more than 15 creators across all categories on YouTube - and I believe it can help you!
I have generated more than 500M+ views on YouTube - want in?
Callum McIntyre
YouTube Strategist
Hey! I'm Callum 👋
I started working on YouTube videos in 2020 when studying as an engineer - writing content about race cars was a great way to support my life as a student.
For four years I worked behind the scenes at two massive automotive YouTube channels. First scriptwriting, then editing, then producing and eventually leading the production team.
You sit down to ideate, edit or package and have no clear direction for what will work. That's why I developed a clear process to use data to inform what I should create.
The process has worked for more than 15 creators across all categories on YouTube - and I believe it can help you!
I have generated more than 500M+ views on YouTube - want in?
Expert Advice Throughout the Creation Process
I use your channel data and advanced YouTube creation techniques to help you at every step of the process.
Strategy
I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.
Ideas
I generate video ideas that are proven to reach new audiences and grow your channel.
Editing Feedback
I work with your editor to craft an engaging video that tells an incredible story - allowing me to ensure the execution meets the vision.
Data Analysis
Complete extensive data analysis of every upload, identifying insights that we can feed back into the creation process.
Expert Advice Throughout the Creation Process
I use your channel data and advanced YouTube creation techniques to help you at every step of the process.
Strategy
I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.
Ideas
I generate video ideas that are proven to reach new audiences and grow your channel.
Editing Feedback
I work with your editor to craft an engaging video that tells an incredible story - allowing me to ensure the execution meets the vision.
Data Analysis
Complete extensive data analysis of every upload, identifying insights that we can feed back into the creation process.
Expert Advice Throughout the Creation Process
I use your channel data and advanced YouTube creation techniques to help you at every step of the process.
Strategy
I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.
Ideas
I generate video ideas that are proven to reach new audiences and grow your channel.
Editing Feedback
I work with your editor to craft an engaging video that tells an incredible story - allowing me to ensure the execution meets the vision.
Data Analysis
Complete extensive data analysis of every upload, identifying insights that we can feed back into the creation process.
Expert Advice Throughout the Creation Process
I use your channel data and advanced YouTube creation techniques to help you at every step of the process.
Strategy
I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.
Ideas
I generate video ideas that are proven to reach new audiences and grow your channel.
Editing Feedback
I work with your editor to craft an engaging video that tells an incredible story - allowing me to ensure the execution meets the vision.
Data Analysis
Complete extensive data analysis of every upload, identifying insights that we can feed back into the creation process.
What my clients say…
What my clients say…
DRIVETRIBE
2.8M subscribers
“Callum has become an extension of our creative team over the last year. He offers invaluable insight into our data which has enabled us to make more informed decisions.
All of this has resulted in noticeable improvements with our channel, and we continue to see further improvements with performance month on month. “
High Performance
567K subscribers
"Callum worked with us for two months and supported us with packaging, episode feedback and posting strategy.
He has a strong understanding of the mechanics, trends and creatives that are required to create engaging content on YouTube, that has the opportunity to reach a vast audience.
I'd recommend him to creators looking to build and develop their YouTube Strategy"
Absolute Dan
7K subscribers
"Callum's experience is second to none. After our first call, my next video was a 1 of 10 and over 150k views...that isn't a coincidence!
"I'm outperforming others in my niche with 10x my subscriber base, and it's all thanks to Callum!"
Brad Philpot
12K subscribers
"Callum has been invaluable in guiding me towards more productive and efficient content creation."
"His expertise is clear and he delivers it in a way which has immediate effects. "
"I couldn’t recommend him more highly."
Brrrake F1
128K subscribers
"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."
"Callum is one of them."
Bradurday
1.7K subscribers
"Callum is a terrific, hard working collaborator that has given me a vastly stronger understanding of the Youtube space.
I am so proud of the work we have collaborated upon, and without a doubt I feel my channel's content has improved substantially from his insights and direction."
DRIVETRIBE
2.8M subscribers
“Callum has become an extension of our creative team over the last year. He offers invaluable insight into our data which has enabled us to make more informed decisions.
All of this has resulted in noticeable improvements with our channel, and we continue to see further improvements with performance month on month. “
High Performance
567K subscribers
"Callum worked with us for two months and supported us with packaging, episode feedback and posting strategy.
He has a strong understanding of the mechanics, trends and creatives that are required to create engaging content on YouTube, that has the opportunity to reach a vast audience.
I'd recommend him to creators looking to build and develop their YouTube Strategy"
Absolute Dan
7K subscribers
"Callum's experience is second to none. After our first call, my next video was a 1 of 10 and over 150k views...that isn't a coincidence!
"I'm outperforming others in my niche with 10x my subscriber base, and it's all thanks to Callum!"
Brad Philpot
12K subscribers
"Callum has been invaluable in guiding me towards more productive and efficient content creation."
"His expertise is clear and he delivers it in a way which has immediate effects. "
"I couldn’t recommend him more highly."
Brrrake F1
128K subscribers
"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."
"Callum is one of them."
Bradurday
1.7K subscribers
"Callum is a terrific, hard working collaborator that has given me a vastly stronger understanding of the Youtube space.
I am so proud of the work we have collaborated upon, and without a doubt I feel my channel's content has improved substantially from his insights and direction."
Safwaan Mohammed
YouTube Agency Owner
"Callum brings so much clarity to the process of YouTube.
I work with clients from many different niches and he supports the strategy on all of them. I don't make a video without consulting
Callum first because I know it will perform so much better with him in the process"
Brrrake F1
128K subscribers
"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."
"Callum is one of them."
Cameron F1
21K subscribers
"YouTube is a difficult problem to solve for but Callum just gets it, and like no one else."
"I'm grateful for all the analysis, direction and clarity, all of which have been instrumental in my channel's growth."
Bradurday
1.7K subscribers
"Callum is a terrific, hard working collaborator that has given me a vastly stronger understanding of the Youtube space.
I am so proud of the work we have collaborated upon, and without a doubt I feel my channel's content has improved substantially from his insights and direction."
Matt Amys
130K subscribers
"Callum was able to come in to my channel with a fresh perspective and tell me exactly what I needed to do to improve my video.
I usually get 50-100k views per video - the video we worked on together has just crossed over 1M views.
That is directly down to the work Callum and I did together"
James Baldwin
95K subscribers
"The expertise Callum was able to offer was fantastic. He really opened my eyes & highlighted the key areas for improvement on my YouTube channel."
"Would highly recommend to anyone looking to level up their YouTube game."
Brad Philpot
12K subscribers
"Callum has been invaluable in guiding me towards more productive and efficient content creation."
"His expertise is clear and he delivers it in a way which has immediate effects. "
"I couldn’t recommend him more highly."
Routes Above
1.5K subscribers
“Callum’s professional, constructive and incredibly well thought out advice is nothing short of amazing."
"The fact that my channel has reached levels I never thought it could just proves how good he is at what he does.”
Cameron F1
21K subscribers
"YouTube is a difficult problem to solve for but Callum just gets it, and like no one else."
"I'm grateful for all the analysis, direction and clarity, all of which have been instrumental in my channel's growth."
How it works
Analysis without paralysis
Analysis without paralysis
I leverage YouTube's data to inform what you create.
My goal is to understand your audience better than you do, to inform your ideation, content production and packaging.
Ideation with evidence
Ideation with evidence
Ideation with evidence
On YouTube, idea is king. So we search through thousands of proven frameworks for content on the platform to find the best videos to grow your channel.
Building a custom ideation engine for your channel. You no longer need to wait for inspiration to strike.
Earning every click
Earning every click
I support you in creating the best titles and thumbnails for your content, leveraging A/B testing to learn what works best for your audience.
Strategy that builds momentum.
Strategy that builds momentum.
Strategy that builds momentum.
We're not looking for the singular viral video here. We're looking to build sustainable momentum to grow your channel.
We're helping you create the content that will create lifelong fans that will show up, every upload.
Pricing
Growth
£875
/month
For monetised creators, who are looking to build a strong strategic foundation.
Monthly 60 minute strategy calls
Monthly Analytics Checkup
Custom Notion Workspace
Pause or Cancel Any Time
Book a Call
Creator
£1195
/month
For established creators, who are committed to growing, fast.
Bi-Weekly 45-min Strategy Calls
Video Strategy for Every Upload
Proven Video Ideas
Same-Day Packaging Feedback
Frame-by-Frame Edit Reviews
Custom Notion Workspace
Direct Communication in Discord
Pause or Cancel Any Time
Comprehensive Analytics Review
Title and Thumbnail A/B Testing
Pro
£1695
/month
For Creators who are scaling rapidly and looking for maximum growth.
Weekly 45-min Strategy Calls
Comprehensive Analytics Review
Done-for-You Video Strategy Plan for Every Upload
Title and Thumbnail A/B Testing
Proven Video Ideas
Same-Day Packaging Feedback
Frame-by-Frame Edit Reviews
Custom Notion Workspace
Direct Communication in Discord
Pause or Cancel Any Time
Book a Call
Only 1 space left
Alternatively…
Alternatively, drop me an email!
Some answers to your questions…
Some answers to your questions…
Some answers to your questions…
Do you guarantee success?
No. YouTube is hard. There are no sure-fire routes to success, and there are so many factors at play. I do, however, aim to equip you with the best strategies for your channel - based on my experience on YouTube.
What niches do you work in?
Whist my background is mostly in automotive and motorsport, I have worked with everyone from Entrepreneurs to Gamers. My YouTube process can be applied to any channel that is pushing hard to get better with every upload!
Who don't you work with?
I only work with monetised creators. If you are a beginner, the YouTube game is mostly about putting the reps in. Making videos, learning your style and getting good. Once you're monetised, reach out and we can work on strategy together!
Why wouldn't I hire an in-house content strategist?
Good question. YouTube Strategy comes from experience on the platform, posting hundreds of videos and learning what works. An experienced strategist could cost you more than £80k per year. With my plans, you can leverage an experienced strategist, and only pay for the time you use.
Do you guarantee success?
No. YouTube is hard. There are no sure-fire routes to success, and there are so many factors at play. I do, however, aim to equip you with the best strategies for your channel - based on my experience on YouTube.
What niches do you work in?
Whist my background is mostly in automotive and motorsport, I have worked with everyone from Entrepreneurs to Gamers. My YouTube process can be applied to any channel that is pushing hard to get better with every upload!
Who don't you work with?
I only work with monetised creators. If you are a beginner, the YouTube game is mostly about putting the reps in. Making videos, learning your style and getting good. Once you're monetised, reach out and we can work on strategy together!
Why wouldn't I hire an in-house content strategist?
Good question. YouTube Strategy comes from experience on the platform, posting hundreds of videos and learning what works. An experienced strategist could cost you more than £80k per year. With my plans, you can leverage an experienced strategist, and only pay for the time you use.
Check out my free content!
How Mat Armstrong’s Strategy is DOMINATING YouTube
Callum McIntyre Consulting