Grow Smarter on YouTube - With Strategy That Gets Results

Shortcutting your route to rapid growth.

You need direction, not more hustle.
Get clarity from a strategist with more than 500M views.

Grow Smarter on YouTube - With Strategy That Gets Results

Shortcutting your route to rapid growth.

You need direction, not more hustle.
Get clarity from a strategist with more than 500M views.

Grow Smarter on YouTube - With Strategy That Gets Results

Grow Smarter on YouTube -
With Strategy That Gets Results

Shortcutting your route to rapid growth.

You need direction, not more hustle.
Get clarity from a strategist with more than 500M views.

Learn More

Pricing

Grow Smarter on YouTube - With Strategy That Gets Results

Shortcutting your route to rapid growth.

You need direction, not more hustle.
Get clarity from a strategist with more than 500M views.

Learn More

Pricing

Trusted by creators like:

Callum McIntyre

YouTube Strategist

Hey 👋 I’m Callum.

I started as a scriptwriter, then editor, then strategist - eventually leading the production team at the most-watched Formula 1 YouTube channel in the world.

Each week, we faced the same challenge: how do we create a video that reaches over a million viewers?

We focused on learning faster than our competitors and improving our ideation process - it worked. We averaged 890k views per video during my time there.

Since then I have kept developing the process, and now I use it to grow client channels for people like Ali Abdaal, Richard Hammond, Jonny Smith and more.

Idea → Payoff → Retention → Execution.

It’s a system driven by analytics and shaped by real viewer behaviour. No guesswork. Just smart, sustainable growth.

If that’s what you need, keep reading.

Callum McIntyre

YouTube Strategist

Hey! I'm Callum 👋

I started working on YouTube videos in 2020 when studying as an engineer - writing content about race cars was a great way to support my life as a student.

For four years I worked behind the scenes at two massive automotive YouTube channels. First scriptwriting, then editing, then producing and eventually leading the production team.


You sit down to ideate, edit or package and have no clear direction for what will work. That's why I developed a clear process to use data to inform what I should create.

The process has worked for more than 15 creators across all categories on YouTube - and I believe it can help you!

I have generated more than 500M+ views on YouTube - want in?

Strategic Input. From Idea to Upload.

I use your channel’s data to shape every decision — from idea to edit.

Strategy

I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.

Ideas

Get title-first ideas backed by data and shaped by what actually performs - not what just sounds good.

Editing Feedback

Execution matters. I guide your editor to align the final cut with what the title promises.

Data Analysis

Each upload gets a post-mortem: where did we win, where did we lose attention, and what do we fix next time?

Strategic Input. From Idea to Upload.

I use your channel’s data to shape every decision — from idea to edit.

Strategy

I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.

Ideas

Get title-first ideas backed by data and shaped by what actually performs - not what just sounds good.

Editing Feedback

Execution matters. I guide your editor to align the final cut with what the title promises.

Data Analysis

Each upload gets a post-mortem: where did we win, where did we lose attention, and what do we fix next time?

Strategic Input. From Idea to Upload.

I use your channel’s data to shape every decision — from idea to edit.

Strategy

I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.

Ideas

Get title-first ideas backed by data and shaped by what actually performs - not what just sounds good.

Editing Feedback

Execution matters. I guide your editor to align the final cut with what the title promises.

Data Analysis

Each upload gets a post-mortem: where did we win, where did we lose attention, and what do we fix next time?

Strategic Input. From Idea to Upload.

I use your channel’s data to shape every decision — from idea to edit.

Strategy

I analyse your last 90 days of data, identify the weak points and create an actionable plan to grow fast.

Ideas

Get title-first ideas backed by data and shaped by what actually performs - not what just sounds good.

Editing Feedback

Execution matters. I guide your editor to align the final cut with what the title promises.

Data Analysis

Each upload gets a post-mortem: where did we win, where did we lose attention, and what do we fix next time?

What my clients say…

What my clients say…

Matt Amys

Formula 1 Creator
130k subscribers

Safwaan Mohammed

YouTube Agency Owner

Ex. Ali Abdaal Creative Director

DRIVETRIBE

2.8M subscribers

“Callum has become an extension of our creative team over the last 18 months. He offers invaluable insight into our data which has enabled us to make more informed decisions about our YouTube strategy.

All of this has resulted in noticeable improvements with our channel, and we continue to see further improvements with performance month on month. “

World of JCC

250K subscribers

"Callum was essential in helping me evolve and level up my content from bedroom gaming videos to larger scale IRL Football videos - adding a fresh perspective on where I was going wrong and losing retention during edit reviews.

He has a deep understanding of what the viewer would want to see - he just gets it!

On top of that, he's the nicest guy you'll meet."

High Performance

567K subscribers

"Callum worked with us for two months and supported us with packaging, episode feedback and posting strategy.

He has a strong understanding of the mechanics, trends and creatives that are required to create engaging content on YouTube, that has the opportunity to reach a vast audience.

I'd recommend him to creators looking to build and develop their YouTube Strategy"

Brad Philpot

12K subscribers

"Callum has been invaluable in guiding me towards more productive and efficient content creation."


"His expertise is clear and he delivers it in a way which has immediate effects. "


"I couldn’t recommend him more highly."

Brrrake F1

128K subscribers

"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."

"Callum is one of them."

Bradurday

1.7K subscribers

"Callum is a terrific, hard working collaborator that has given me a vastly stronger understanding of the Youtube space.


I am so proud of the work we have collaborated upon, and without a doubt I feel my channel's content has improved substantially from his insights and direction."

DRIVETRIBE

2.8M subscribers

“Callum has become an extension of our creative team over the last 18 months. He offers invaluable insight into our data which has enabled us to make more informed decisions about our YouTube strategy.

All of this has resulted in noticeable improvements with our channel, and we continue to see further improvements with performance month on month. “

World of JCC

250K subscribers

"Callum was essential in helping me evolve and level up my content from bedroom gaming videos to larger scale IRL Football videos - adding a fresh perspective on where I was going wrong and losing retention during edit reviews.

He has a deep understanding of what the viewer would want to see - he just gets it!

On top of that, he's the nicest guy you'll meet."

High Performance

567K subscribers

"Callum worked with us for two months and supported us with packaging, episode feedback and posting strategy.

He has a strong understanding of the mechanics, trends and creatives that are required to create engaging content on YouTube, that has the opportunity to reach a vast audience.

I'd recommend him to creators looking to build and develop their YouTube Strategy"

Brad Philpot

12K subscribers

"Callum has been invaluable in guiding me towards more productive and efficient content creation."


"His expertise is clear and he delivers it in a way which has immediate effects. "


"I couldn’t recommend him more highly."

Brrrake F1

128K subscribers

"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."

"Callum is one of them."

Bradurday

1.7K subscribers

"Callum is a terrific, hard working collaborator that has given me a vastly stronger understanding of the Youtube space.


I am so proud of the work we have collaborated upon, and without a doubt I feel my channel's content has improved substantially from his insights and direction."

Safwaan Mohammed

YouTube Agency Owner

"Callum brings so much clarity to the process of YouTube.

I work with clients from many different niches and he supports the strategy on all of them. I don't make a video without consulting

Callum first because I know it will perform so much better with him in the process"

Brrrake F1

128K subscribers

"I've had the pleasure of meeting some people that are really f*****g good at what they do in this space."

"Callum is one of them."

Cameron F1

48K subscribers

"YouTube is a difficult problem to solve for but Callum just gets it, and like no one else."

"I'm grateful for all the analysis, direction and clarity, all of which have been instrumental in my channel's growth."

Absolute Dan

31K subscribers

"Callum's experience is second to none. After our first call, my next video was a 1 of 10 and over 150k views...that isn't a coincidence!

"I'm outperforming others in my niche with 10x my subscriber base, and it's all thanks to Callum!"

Matt Amys

145K subscribers

"Callum was able to come in to my channel with a fresh perspective and tell me exactly what I needed to do to improve my video.

I usually get 50-100k views per video - the video we worked on together has just crossed over 1M views.

That is directly down to the work Callum and I did together"

James Baldwin

145K subscribers

"The expertise Callum was able to offer was fantastic. He really opened my eyes & highlighted the key areas for improvement on my YouTube channel."

"Would highly recommend to anyone looking to level up their YouTube game."

Brad Philpot

19K subscribers

"Callum has been invaluable in guiding me towards more productive and efficient content creation."


"His expertise is clear and he delivers it in a way which has immediate effects. "


"I couldn’t recommend him more highly."

Routes Above

4K subscribers

“Callum’s professional, constructive and incredibly well thought out advice is nothing short of amazing."

"The fact that my channel has reached levels I never thought it could just proves how good he is at what he does.”

Cameron F1

21K subscribers

"YouTube is a difficult problem to solve for but Callum just gets it, and like no one else."

"I'm grateful for all the analysis, direction and clarity, all of which have been instrumental in my channel's growth."

How it works

Analysis without paralysis

Analysis without paralysis

I leverage YouTube's data to inform what you create.
My goal is to understand your audience better than you do, to inform your ideation, content production and packaging.

Ideation with evidence

Ideation with evidence

Ideation with evidence

On YouTube, idea is king. So we search through thousands of proven frameworks for content on the platform to find the best videos to grow your channel.

Building a custom ideation engine for your channel. You no longer need to wait for inspiration to strike.

Earning every click

Earning every click

I support you in creating the best titles and thumbnails for your content, leveraging A/B testing to learn what works best for your audience.

Strategy that builds momentum.

Strategy that builds momentum.

Strategy that builds momentum.

We're not looking for the singular viral video here. We're looking to build sustainable momentum to grow your channel.

We're helping you create the content that will create lifelong fans that will show up, every upload.

Built for Creators Ready to Scale

Built for Creators Ready to Scale

Built for Creators, Ready to Scale

Core

£1495

/month

A tailored strategy service designed to help you grow consistently by making smarter decisions.
For monetised creators ready to grow consistently.
Posting 2-4 times per month.

Bi-Weekly 45-min Strategy Calls

Focused on content planning, strategy and execution.

Video Strategy for Every Upload
Titles, thumbnail, hook - all mapped out.

Proven Video Ideas
Researched outlier ideas for your channel

Proven Video Ideas
Researched outlier ideas for your channel

Same-Day Packaging Feedback
Title & thumbnail feedback before you publish.

Custom Notion Workspace
Organised system to track strategy, feedback, and upload performance.

Direct Communication

Quick async feedback in your tool of choice.

Pause or Cancel Any Time
No long-term lock-ins

Comprehensive Analytics Review

Title and Thumbnail A/B Testing

Book a Call

Elite

£1995

/month

Elite is a deeper, more intensive partnership.
For scaling creators ready to dominate their niche.
Posting 4-8 times per month.

Everything in Core, plus:

Weekly 45-min Strategy Calls

Faster iteration, tighter feedback loops and more mometum.

Comprehensive Analytics Review

An in-depth channel audit to get us up to speed, fast.

Done-for-you Video Plans

Everything you need to shoot: title, thumbnail brief, video structure and hook.

Title and Thumbnail A/B Testing
Optimise video performance and learn what makes your audience click.

Frame-by-Frame Edit Reviews
Detailed feedback to tighten pacing, storytelling, and retention.

Channel-level Growth Tracking
Reports on channel progress to spot opportunities and adjust strategy.

Pause or Cancel Any Time
No long-term lock-ins

Book a Call
Alternatively…
Prefer to email?
callum@channelvelocity.co

Some answers to your questions…

Some answers to your questions…

Some answers to your questions…

Do you guarantee success?

No. YouTube is hard. There are no sure-fire routes to success, and there are so many factors at play. I do, however, aim to equip you with the best strategies for your channel - based on my experience on YouTube.

What niches do you work in?

Whist my background is mostly in automotive and motorsport, I have worked with everyone from Entrepreneurs to Gamers. My YouTube process can be applied to any channel that is pushing hard to get better with every upload!

Who don't you work with?

I only work with monetised creators. If you are a beginner, the YouTube game is mostly about putting the reps in. Making videos, learning your style and getting good. Once you're monetised, reach out and we can work on strategy together!

Why wouldn't I hire an in-house content strategist?

Good question. YouTube Strategy comes from experience on the platform, posting hundreds of videos and learning what works. An experienced strategist could cost you more than £80k per year. With my plans, you can leverage an experienced strategist, and only pay for the time you use.

Do you guarantee success?

No. YouTube is hard. There are no sure-fire routes to success, and there are so many factors at play. I do, however, aim to equip you with the best strategies for your channel - based on my experience on YouTube.

What niches do you work in?

Whist my background is mostly in automotive and motorsport, I have worked with everyone from Entrepreneurs to Gamers. My YouTube process can be applied to any channel that is pushing hard to get better with every upload!

Who don't you work with?

I only work with monetised creators. If you are a beginner, the YouTube game is mostly about putting the reps in. Making videos, learning your style and getting good. Once you're monetised, reach out and we can work on strategy together!

Why wouldn't I hire an in-house content strategist?

Good question. YouTube Strategy comes from experience on the platform, posting hundreds of videos and learning what works. An experienced strategist could cost you more than £80k per year. With my plans, you can leverage an experienced strategist, and only pay for the time you use.

Check out my free content!

How Mat Armstrong’s Strategy is DOMINATING YouTube

Callum McIntyre Consulting

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